FORD’S TOUGH REBOOT IN EUROPE STARTS HERE
IN THE PAST couple of years, Ford has lost its UK number one position, announced swathes of job losses and confirmed the end of muchloved cars like the Fiesta and Focus. Now, we finally get a look at the first all-new European Ford to spearhead its recovery and to lead it in the electrification era. The Explorer (p4) will take the place of the Fiesta on the production line in Cologne. The two couldn’t be further apart in who they’re aimed at, such is the radical shift going on at Ford. At the heart of this new Ford in Europe is ex-Audi exec Martin Sander. He’s been the voice behind many of the doom and gloom announcements in recent months. This week, he explains why he’s had to take such…