EDITOR’S LETTER
Trying to find constants in the 30-year history of GQ has hardly been difficult. Style. Technology. Entertainment. Politics. Mental health. Fitness. Finance. Cars. Sport. Food. Even sex. The constituent parts of our magazine – our brand – have been fairly consistent since the magazine dropped onto newsstands in December 1988. The pitch has always been simple: this is the culture; this is the way it should be done; this is the best. Of course, the culture has changed beyond recognition. The way it should be done is less about proscription and more about nuance, while the “best” is no longer determined by strict algorithmic precepts, by which I mean that 2018 is a world away from 1988. The late Eighties now look as if they stepped out of a movie, although…