David Beckham calls the shots
David Beckham is not exactly your typical ex-footballer. Entrepreneur, fashion icon and sporting statesman, he has created a role for himself that was previously vacant. In fact it didn’t really exist at all. This month we celebrate his involvement with Unicef and the Positive View Foundation in David Beckham: The Man, an exhibition that opens this month in London at Phillips, Berkeley Square, followed by a gala auction. It’s a fundraising effort for 7: The David Beckham Unicef Fund, which seeks to save and change children’s lives around the world, and Positive View, a charity that aims to transform the lives of young people from difficult backgrounds by interesting them in photography. Positive View’s chief executive, Andrew Page, alighted upon the Beckham idea at three in the morning one day in…