The power of the CAR brand is a humbling thing to behold
The power of the CAR brand is a humbling thing to behold – and to be the temporary custodian of. Most of the time, like someone who moves to Brighton but ends up never visiting the beach, I’m hideously guilty of taking it for granted. But now and then you get a timely reminder of its reach. Interviewing BMW design director Domagoj Dukec in Munich late last year, the i Vision Circular concept came up in conversation. He launched straight into his thoughts on the two similar but different stories I’d written (one for the CAR website, one for the magazine); he’d loved the latter but found the tone and brevity of my web story lacking. So there it is: read the magazine, not the website. Only joking. Read both. And…