The language of sustainability
Future Publishing Ltd, 121–141 Westbourne Terrace, Paddington, London W2 6JR 0330 390 6591; www.countrylife.co.uk IN an age when 280-character tweets are employed to sway public opinion and a three-word manifesto (‘Get Brexit done’) can help secure an 80-seat landslide, words matter more than ever. The less precision in the choice of words, the more open they are to misinterpretation—and abuse. ‘Green’, ‘eco’ and ‘environmentally friendly’ are too vague to have any real meaning. Even if the intention isn’t to obfuscate, the effect often is. Clarity is vital, not least because it’s the key to understanding. In the world of furniture, gardens and architecture, ‘sustainability’ can mean almost everything —and nothing. Does it relate to the source of the materials? The means of production? A building’s carbon footprint? If we have a handle…