Out with the old works fine until the old has other ideas
E3 has been around for almost as long as Edge, and it’s been difficult to see such a storied industry event, the venue for so many defining moments over the past few decades, lose its way. The pandemic saw it cancelled in 2020, then it limped back in digital form last year, and now this year it disappeared entirely. It promises to return at full strength in 2023 – with rumours of the PAX conference team picking up responsibility for executing the public-facing part of the event – which is heartening, although there’s little guarantee that it will ever recapture its historic highs. It’s tempting to just let E3 go and submit fully to what emerges in its place, but when faced with the alternative, as we did throughout…