From the Editor
Compiling this issue, I have been preoccupied with the idea of excellence. It’s at the forefront of my mind – predominantly as this is the issue where we are finally celebrating the winners of 2021’s ELLE Decoration British Design Awards – normally the accolades would be revealed earlier in the year, but, you know, unprecedented times and all… We’ve been applauding the best designs and designers across our industry for almost 20 years now. While such awards seem two-a-penny these days, the fact that ours are so long-established, respected and career-defining gives us the impetus to continue to recognise the great talent around us. Talking of some of the flatteringly similar awards you may have spotted, I was recently shocked to discover that some of our competitors (mentioning no names) charge brands…