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According to a Samsung Europe visual display honcho, developments in TV technology have got to the point where image quality differences between models are less apparent (see p9). Thus, the argument continues, brands should focus on ways to differentiate their wares from the competition – design, user experience, audio innovation. I agree to a point. As TVs get larger, and interactive talents progress, styling and operation becomes more important. A market where all TVs look and act the same is a dull one. On the other hand, you only need to put two competitor TVs next to each other, running the same content, to discern differences in how they present it. Often these will be borne from the varying systems used to illuminate a screen, but can also come from…
