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OLED is the TV technology that has been teasing us for years. First seen on diddy desktop sets as far back as 2007, it's since gained a toe-hold in the UK market via premium bigscreen models – predominantly from LG – but played second fiddle to more traditional LCD designs. Yet all this could be about to change in 2017. Our cover star, Philips' 55in OLED debut, is the first of a new wave of screens that pledge to bring greater choice, better performance and – hopefully – more enticing prices. OLED TVs use a self-emissive panel that brings your movie collection to life via pristine black levels, wide viewing angles and accurate colour blends. So, it's the best TV tech around, then? Not so fast! As we report on…