Parents in Biz Issue 8 - April 2020

Parents in Business Magazine brings you the very best business resources, guidance from industry experts and inspirational stories from real-life parent business owners, all to support you on your journey to success. Whether you are thinking of starting a business or own a business, the Parents in Business Magazine offers the best advice to support you on your business journey.

United Kingdom
Parents in Biz
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4 Issues

in this issue

3 min

SARA BUSSANDRI, WRITER, AUTHOR & MENTOR Sara is a Digital Content Writer who specialises in helping small business owners and podcasters with blogging and re-purposing audio and video content into standalone blog posts. She’s a mum of three boys who works around school runs, laundry loads, and football matches. SHONA CHAMBERS, MARKETING CONSULTANT Shona Chambers is a Marketing Consultant and owner of Shona Chambers Marketing, a Marketing Agency based in Nunhead near Peckham. Specialising in helping Small Business Owners and Freelancers with their Marketing. *Photo credit Portrayed Photography JODINE DOWNHAM, CLINICAL HYPNOTHERAPIST, PSYCHOTHERAPIST AND HYPNOANALYST Jodine is a fully qualified professional Clinical Hypnotherapist, Psychotherapist and Hypnoanalyst in the Basildon, Essex area. FIONA MINETT, CONSUMER PR EXPERT Fiona Minett is a Consumer PR Expert and long-time supporter of small business. She spent six years running…

1 min
editor’s welcome

Welcome to the 8th issue of the Parents in Business magazine. The last few weeks have been challenging for business owners around the world, and we are amid the midst of the COVID-19 pandemic. For many of us, we now have to homeschool our children as well as navigating our businesses through challenges that COVID-19 has presented. In this issue, we are committed to supporting you in preparing your business to come out the other side. We have actionable tips on how to create your marketing content in less time, written by Sara Bussandri. Claire Winter covers why cracking content is so important. Fiona Minett gives strategies on public speaking how to position yourself and get started. Did you know that we go through around 60,000 thoughts each day, and 80% of those…

4 min
public speaking - how to position yourself and get started

Public Speaking. Maybe the mere thought of it fills you with dread, perhaps you’re a social butterfly fired up by the possibility. Whichever camp you fall into, positioning yourself as a public speaker is possible; not just to raise your visibility but also to open up an additional income stream for you. Now, more so than ever, there is a huge scope for positioning yourself as a speaker, whether as an educator or as someone with a story to tell. Online webinars for networks, speaking at regional networking events, speaking at trade shows or industry events, leading workshops and more can give you the opportunity to get in front of your target audience and make an impact on them. The first element is establishing what you want to say, who you want…

4 min
how to create your marketing content in less time

If you have a business, you have to market it. You may already be experiencing great success with referrals and recommendations or with paid advertising. But if you want to sustain and grow your business, you can't ignore your marketing. And the truth is that in an ever-growing connected world, a lot of your marketing can fall under content creation. Whether you write blog posts, produce videos, a podcast show, or share regular updates on your social media channels, if you aren't out there creating content for your business, you may be missing out on opportunities. The problem is that content creation (however you decide to do it) is time-consuming. And as we all know, running a business often requires you to wear many hats - a huge variety of tasks is…

1 min
book review

Are there books that you have always been aware of but haven't read? For me, it was ‘The 7 Habits of Highly Effective People’ by Stephen R. Covey. I always wanted to find out what the habits were and whether I had them, so finally I read it. This book is a classic business text. Published in 1988 with 15 million copies sold globally. I won’t reveal what the 7 habits are, because there is a lot of context around each one that is well worth reading, but I will tell you what I have gained from the book in the following take away points. One To be successful in life and in your career, you have to be prepared to do the hard thing. People who tackle the hardest things clear the…

2 min
in conversation with anne-marie martin founder of diddi dance

Anne-Marie Martin is a married mother of 2 she is the Founder of Diddi Dance a close network of 40+ franchises nationwide. Anne-Marie is also part of the team behind Under 1 Roof a kids urban oasis a venue which hosts a wide range of services for young families in South East London. Can you tell us how you got started in business? I’ve been a freelance dancer and teacher ever since leaving college. I always knew I’d like to have my own classes and one day I discovered working with under 5s, and that’s when Diddi Dance was born, parents and carers asked me about a toddler dance class and booked me a venue and told me to turn up. What are some challenges you faced in your business journey, and how did…