It’s time to wake up from our sleepwalk into Big Tech’s web
Here’s an alternative way of looking at the tech industry. Take it as read that firms are there to grab your money. A radical thought, I know, but with so many services provided for “free” and so much spin around companies’ intentions, there comes a time when you have to – and excuse my language here – cut through the crap. Step back to pre-internet days and manufacturers’ business models were easy to grasp. They would create such attractive products or software that you would go out – literally, to shops – and buy them. That model rolled on through the early 2010s, but then someone with a calculator figured out how expensive it was to attract new customers. Wouldn’t it be a lot better if the company could hook punters…
