Never mind the brand, it’s the price that matters
“You know what?” I said to Marcus, the man behind YouTube technology channel PC Centric. “I feel sorry for AMD.” We were chatting on our way to a launch event for Philips’ new gaming monitors, but it was also the day when the first benchmark results were released for Intel’s mighty 13th gen chips (see p52). Marcus, it’s fair to say, had less sympathy. “Why feel sorry for a huge company that hasn’t got its pricing right?” he retorted, genuinely surprised. And he had a point. I still think of AMD as the underdog, but in the past decade it’s frequently led the market for outright speed, consistently delivering on its chip fabrication promises where Intel has struggled. From a market cap of $1.5 billion a decade ago, AMD is now…