Apple to face the music?
Apple’s streaming service, Music, was only announced in June (see p10), but as far back as April the European Commission was reportedly sniffing around its relationships with music labels, sending questionnaires to partners and rivals. At issue are Apple’s reported attempts to convince top-selling musicians to offer their music exclusively via its own service and lock out its competitors, but Apple has other means of enticing artists from its rivals. Music will be preloaded on iPhones, making it easier to sign up users to the free trial. If it converts them to paying users, Apple gets to keep the whole fee, while it charges other app makers 30% for subscriptions generated via its devices. This makes it easier for Apple to offer more generous terms than Spotify, for instance. The EC hasn’t…