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Pro Photo

Pro Photo V72 Issue 6

ProPhoto magazine is the professional photographer's trusted resource in a world of rapidly changing digital imaging and multi-media technologies. Every issue features stunning portfolios, equipment evaluations, exhibition details, photographer profiles, advanced techniques and product guides.

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Country:
Australia
Language:
English
Publisher:
Future Publishing Ltd
Frequency:
Quarterly
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4 Issues

in this issue

4 min.
play time

Back in the dark ages when I used to write the editorial for our summer issue, I’d often implore working photographers to take a break during the Christmas holidays… by taking more pictures. But for themselves this time rather than for clients. Many pros were happy to put the cameras away on Christmas Eve and not go near them again for several weeks or, if they’d had a particularly good year, maybe for a whole month. It was just too much like hard work to lug them out purely for pleasure… and then there was the rigmarole of processing and all that film stuff. If you can remember those days, you’ll also know that the digital era has made it a lot easier to take pictures whenever the urge occurs. More…

3 min.
fujifilm’s big bang… the medium format tradition continues

Fujifilm has a long history of making historic announcements at Photokina, but 2016 may go down as one of the biggest. It’s not often that a hall full of conference-hardened journalists applaud the features of a new product, but it actually happened on a number of occasions as Fujifilm pulled the wraps off its all-new GFX camera system. GFX is a mirrorless digital medium format camera system to rival Hasselblad’s X1D, but it’s full of neat little design features that have also been the hallmark of its ‘APS-C’ X Mount system. Why has Fujifilm gone down this route rather than, say, having a full-35mm sensor system? The company has a long tradition of making interesting – but not always loved – 120/220 rollfilm cameras, including the brilliant GX680 6x8cm format SLR.…

1 min.
leica in an instant

Why would Leica want to have an instant print camera? Probably for the same reason that Fujifilm’s Instax business is now contributing valuable dollars to the company’s coffers. There’s the novelty factor, of course, but it’s largely the ‘Polaroid principle’ that appeals… these cameras consume a high-value product, namely instant print film. A good portion of Fujifilm’s Instax business is generated by children – and girls in particular – which is ‘renewable’, but more importantly, cementing the idea that photography is about cameras and prints (rather than smartphones). No doubt Leica sees value here in creating a new market of consumers interested in using its higher-priced products in the future. The Sofort is obviously based on an Instax platform, but has been designed by Leica with more of a retro-look and…

3 min.
nikon gets in on the action

The big question being asked at Photokina 2016 was why, with so many exciting new cameras currently being announced, are sales still in decline? One answer is definitely the iPhone with Apple very heavily promoting its capabilities – particularly with the last couple of versions – as a camera. The convenience of carrying only one device is undeniable, but immediacy and the sharing options are undoubtedly also attractions. Yet Apple isn’t just promoting its smartphones for snaps… the ad campaigns suggest serious photography and that’s the problems for the camera makers. It’s interesting to note that the categories doing big business at the moment – namely actioncams and camera drones – have a real element of excitement and it’s not just about shooting video (because they shoot stills as well), but…

2 min.
phase one makes 100 mp capture more affordable

Phase One has repackaged its 101 megapixels CMOS sensor from the IQ3 100 capture back into a more affordable IQ1 Series device. IQ1 backs can be used on Phase One’s current XF camera platform, but don't support the same level of integration as the IQ3 models such as power sharing and various tools. The new IQ1 100 can also be used on Hasselblad H-System cameras such as the current H5X (but excluding the H3D to H6D series). As an IQ1 back, the new 101 megapixels devices also lacks built-in WiFi and an HDMI port, but it has a large 8.1 cm LCD monitor screen with touch controls, USB 3.0 and FireWire 800 connections, and replicated camera controls on the home screen. The ‘full-645’ format sensor has an imaging area of 40.4x53.7…

2 min.
sony prolongs its d-slr program

With the assembled press largely expecting Sony to announce an A9 flagship full-35mm mirrorless camera, the company surprised everybody by upgrading its A99 flagship fixed-mirror D-SLR. The A99 II may have a fixed reflex mirror, but it’s still a D-SLR and the belief was that Sony was done with this category of camera as its mirrorless A7 Series continues to do great business. Appropriately though, it’s the tenth anniversary of Sony’s debut in the D-SLR business, after acquiring the Konica Minolta program and launching the debut A100 in 2006. The A9 may well be yet another victim of the long delays caused by earthquake damage to Sony’s sensor facility earlier in the year, but the A99 II gives the D-SLR camp a shot in the arm. It’s actually a very different…