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Pro Photo

Pro Photo V74 issue 3

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ProPhoto magazine is the professional photographer's trusted resource in a world of rapidly changing digital imaging and multi-media technologies. Every issue features stunning portfolios, equipment evaluations, exhibition details, photographer profiles, advanced techniques and product guides.

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Future Publishing Ltd
4 Issues

in this issue

4 min.
beyond the brands

How much notice do we take of so-called brand ambassadors? They’re everywhere these days, spruiking everything from coffee to cars. I don’t know about you, but my car-buying decisions tend to go a lot deeper than an endorsement by a sports star, either major or minor. Likewise, my camera gear. Nevertheless the photography industry seems to be one of the most prolific users of the concept as a marketing tool, and it’s been this way for as long as I can remember. But does it really work? If you’ve been around for as long as me, you’ll probably remember that during the glory days of the epic Kodak-versus-Fujifilm and Canon-versus-Nikon battles it was brand ambassadors at twenty paces (although they weren’t as grandly titled back then) with the side contest being…

4 min.
canon builds a better mirrorless camera

By Canon’s own admission, the new EOS M50 is its “most intuitive and advanced mirrorless camera yet”. This is good news for fans of the brand who’ve been waiting for it to get a bit more competitive in the mirrorless sector, and we certainly agree that the M50 is the best thing it’s done so far. Similar in styling to the M5 – so it looks a lot like a down-sized D-SLR – the M50 steps up in many areas, including Canon’s latest-generation ‘DiG!C 8’ processor, the inclusion of more autofocusing points, 4K video with a frame-grab function, in-camera image stabilisation, faster continuous shooting, a new and more efficient 14-bit RAW file format, and a monitor screen that’s now adjustable for both tilt and swing. The M50 employs the same 25.8 mega-pixels…

1 min.
hasselblad launches widest lens ever

Hasselblad has introduced its widest-angle prime lens ever, a 21mm f4.0 XCD mount model for its mirrorless medium format camera system. The new ultra-wide lens is equivalent to a 17mm in the 35mm format and gives a diagonal angle-of-view of 105 degrees. It’s the first of six new XCD lenses planned for 2018 which will bring Hasselblad’s mirrorless medium format lens system up to ten models. The optical design comprises 13 elements in nine groups, two of which are aspherical types to correct for distortion. The new XCD 21mm has an aperture range of f4.0 to f32 and a minimum focusing distance of 32 centimetres, which gives a maximum magnification ratio of 1:10. The focusing group is internal. As with all XCD mount lenses, it has an electronically-controlled leaf shutter…

1 min.
2018 queensland portrait photographer of the year.

Brisbane photographer Forough Yavari is the 2018 Queensland Portrait Photographer Of The Year. Ms Yavari won the prestigious title for a second consecutive year for her stunning portraits depicting the inner-strength of women. She emigrated to Australia from Iran seven years ago, and says it was the AIPP that began her illustrious photography career. “When I moved to Australia I was a complete stranger here,” says Forough. “I didn’t know how to start my career as a photographer, but through the AIPP, I’ve met many talented photographers across Australia and made wonderful friends.” Her previous award-winning portraiture was inspired by the on-going conflicts in the Middle East. “With my portraits I have found an outlet to demonstrate stories of the women around the world and the constraints, discrimination, or oppression they may face.” Forough…

1 min.
brief exposures

FUJIFILM has introduced a firmware upgrade for its GFX digital medium format camera which adds a focus bracketing function and a 35mm format shooting mode. Upgrade Version 3.00 for the GFX is available now and the focus stacking function allows for up to 999 frames to be captured with a shift magnitude over one to ten, and at variable intervals. The ‘35mm Format Mode’ uses the central 24x36 mm area of the 33x44 mm sensor which gives an image size of 30.5 megapixels (with both JPEG and RAW capture). Automatic format detection will be available with supported mount adaptors. For more information visit www.fujifilm.com.au…

1 min.
make a date exhibitions – events – workshops – seminars

Current to 24 June: Exhibition. Waves & Water – Australian Beach Photography. Images depicting Australian beach culture from the 1880s, including works by Harold Cazneaux, Max Dupain, Ray Leighton, Jeff Carter, Roger Scott, Ian Lever, Narelle Autio, Anne Zahalka, and Michael Cook. At the Australian National Maritime Museum, 2 Murray Street, Darling Harbour, Sydney, NSW 2000. Entry is free. Museum hours are 9.30am to 5.00pm daily. For more information telephone (02) 9298 3777 or visit www.anmm.gov.au Current 24 June: Exhibition: World Press Photo. 150 winning images representing the world’s best photojournalism from 2017. At the State Library of NSW, Macquarie Street, Sydney, NSW 2000. Exhibition hours are 9.00am to 8.00pm Monday to Thursday, 9.00am to 5.00pm on Friday, and 10.00am to 5.00pm on weekends. Entry is free. For more information call…