Dear Reader
For this month’s Mr Grumpy soapbox I would like to urge manufacturers and distributors alike to cease using the term ‘press partner’ or ‘press colleague’. Perhaps this is one of those things that marketing graduates are being told will help nurture a closer relationship with the press, but the second my eyes scan this opening introduction, my finger is quickly hovering over the delete key. We are not in that sort of relationship, well certainly not here at profi international, so stop it, stop it now. Right, now that is off my chest we can move on to other things. Recently a profi reader on Twitter asked why is it that manufacturers do not have a simple button in the cab or key fob that you can press when walking…
