GROWING BOLDER
For Elton John, sorry seemed to be the hardest word. For the sound engineer, it’s something we all have to say sooner or later, whether we’ve accidentally deleted a take, dropped a mic or broken wind in the control room. But there’s another sentence that engineers find even harder to utter. I don’t hear any difference. We’re often placed in situations where we are expected to notice that one thing sounds better than another. When friends enthuse about their new master clock. When celebrity engineers demonstrate the ‘secret sauce’ technique that’s possible only with their signature plug-in. When we turn a virtual Bakelite dial on an expensive plug-in emulation of something that was used by the Beatles. Confirmation bias is a powerful selling tool. Our value as consumers stems from our belief that…
