NEW ROMANTICS
Romance isn’t a concept often associated with music technology, but it definitely has a role to play. Only a true romantic could think about opening a high-end studio in today’s climate, yet new studios continue to be built. Nostalgia keeps us buying Minimoog clones and U47 copies, and what is nostalgia if not a romantic perspective on the past? One of the best things about our business, though, is that it’s not only artists and producers and engineers who are romantics. The manufacturers who keep our studios stocked with gear are romantics too, and they’re passionate about designing new and ever-better hardware and software. If you want proof of this, consider the role of the ‘flagship’ product. A synthesizer that fills a room and costs more than a house is unlikely to…