TOTAL IMMERSION
“Immersive audio is for everyone — and everyone includes you and me.” When the record industry moved from mono to stereo in the ’50s and ’60s, it entered a golden age. Fans enjoyed a better listening experience, and the new LP format enabled artists to be more ambitious. Labels profited from massive growth, studios flourished and ‘rock star’ became a bona fide profession. However, when the industry tried to repeat the trick in the ’70s, audiences shunned quadrophonic audio. Attempts to popularise 5.1 surround as a music listening format in the early 2000s likewise met with limited success. So, as today’s music business falls over itself to hype ‘immersive audio’, a bit of scepticism is forgivable. Consumers weren’t willing to spend money then in order to hear bits of Pink Floyd coming…