LOST IN SPACE
“Although Apple have lowered the cost bar dramatically, getting into immersive production is still a major commitment in terms of time and effort.” Spatial audio. 3D music. 360-degree sound. Call it what you will, immersive audio is a hot topic. And while researching this month’s cover feature, I’ve had lots of conversations with people on the front line. In order of enthusiasm, they rank roughly as follows: (1) Apple. (2) Loudspeaker manufacturers. (3) Engineers who already have Atmos rooms and are earning good money doing immersive mixes. Others, however, harbour reservations. Notably: (1) People who think Apple are implementing immersive audio all wrong, and would be delighted to explain why their own system is much better if only anyone would listen. (2) People who think it’s all a gimmick. (3) Engineers who don’t…