GOOGLE ENDS SALE OF ADS USING INDIVIDUAL WEB TRACKING DATA
Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad-tracking technology from its Chrome browser, a change that could shake up the online advertising industry. Google says it’s taking the move to protect user privacy. It’s part of a broader shift in the industry as marketers such as Apple and regulators in the U.K., U.S. and elsewhere increasingly are seeking ways to phase out more egregious data collection practices. Still, there are concerns that it will add to the tech giant’s already dominant power in online advertising. And the change won’t affect Google’s largest advertising moneymakers: Search and YouTube. “There’s a growing idea that if you can’t persuade consumers to part with their data willingly, you probably don’t deserve it,” said Brian Wieser,…