New look, same values
If you’ve just picked up this magazine for the first time: thank you, and congratulations on discovering the original mountain magazine. We’ve been publishing the best content on hiking, hillwalking and backpacking for 44 years, and you join us as we embark on an exciting new stage in our long-distance trek across the decades. If you’re a regular reader, you’ll probably have spotted that we look a bit different. After a good while in development, we’re proud to unveil our new cover style and logo. With both, we’ve aimed to strike a balance between continuity and change. Our new logo is not a million miles away from our old one, but we think it does a better job of conveying what we’re all about: open spaces, wild places, and soul-restoring adventurous freedom.…