I SAW IT IN A CATALOG
In today’s world when you want to see a product you search for it online. In an instant it appears and you can order from any of a dozen suppliers or sometimes directly from the manufacturer, and it arrives in a matter of days, even overnight. We still have paper catalogs of course (check your mailbox, ’tis the season), but they’re not as important to consumers today as a hundred years ago. Back in the late 19th century, a catalog was the easiest means of seeing what the product looked like, reading the description, and if not ordering directly, at least knowing what to order at the mercantile or hardware store in town. Two major retailers, Montgomery Ward and Sears, Robuck & Co. made this a much easier and reasonably…