EXPLOREMY LIBRARY
Fashion
Brides Today

Brides Today

June 2020

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

Country:
India
Language:
English
Publisher:
Living Media India Limited
Frequency:
Monthly
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10 Issues

in this issue

4 min.
contributors

KOJI ICHIKAWA A New York-based hair stylist, Ichikawa began his career by working at a salon. He then moved London to work with the acclaimed Sam McKnight. His skills have styled models across magazine, fashion and beauty shoots. He has also worked with celebrities such as Lady Gaga, Amanda Seyfried, and Jared Leto. In this issue, he showcases his talent in ‘Shining Star’. Vacation spot you keep going back to? London! It changed my life. RAHUL JHANGIANI Jhangiani is a fashion and celebrity photographer based in Mumbai. His repertoire is vast—he has shot ad campaigns for brands like Adidas, Fastrack, and Lux and numerous magazine covers; he has also exhibited his work in various galleries across the world. In this issue, he captures our cover star Athiya Shetty in ‘Legacy of Good Taste’. Favourite item in…

2 min.
love & laughter

FROM THE EDITOR Here is my prediction for 2020: The brand (or do I call it an app?) Zoom is going to turn into a verb. Working remotely has become the new normal. What is interesting is how quickly everyone is adapting to it. By the time we reached out to the lovely Athiya Shetty and the extremely talented photographer Rahul Jhangiani, the Brides Today team was all systems go. Fashion director Mohan Neelakantan and fashion editor Smridhi Sibal had their moodboard ready, creative director Yurreipem Arthur had her lighting and layout at hand, and deputy editor Jahnavi Prasad had a PPT ready for the content. In 20 minutes, we had a date, time, and location. Our concept was simple: Nostalgia. While we are navigating our way through what can only be…

1 min.
modern glamour

SEE WHERE TO BUY FOR DETAILS IMAGES: COURTESY THE BRANDS, IMAXTREE, MATCHESFASHION.COM…