/ Fashion
HELLO! Fashion Monthly

HELLO! Fashion Monthly

February 2020

HELLO! Fashion Monthly (HFM) - a monthly Fashion and Beauty magazine from HELLO!. Every month HFM will bring you style tips, beauty news, the latest high-street buys, swoon-worthy catwalk looks, and in depth fashion and celebrity interviews. Enjoy every glossy page at your fingertips with the digital edition – exclusive extra content, picture galleries, competitions and videos.

United Kingdom
Hello! Limited
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9 Issues


1 min.
hello! fashion monthly

HELLO! Chairman & Editorial Director Eduardo Sánchez Pérez Editor-In-Chief Rosie Nixon HFM EDITORIAL 020-7886 0936 Editor Jill Wanless Editor-at-Large Hilary Alexander Art Director Marion Reilly Features Director Becky Donaldson Assistant Editor (production) Jo Bounds Contributing Fashion Director Jodie Nellist Fashion Editor Rachel Story Shopping Editor Laura Weatherburn Beauty Director Charlotte Jolly Beauty Writer Elle Sixsmith Picture Editor Tijen Denizmen Contributing Sub Editor Elizabeth Lismore Fashion and Social Media Assistant Francesca Scott HFM BUSINESS 020-7667 8748 Publisher Tamsyn Spires Head of Brand Deborah Field Associate Publisher Circulation & Distribution Roger Williams Circulation Marketing Manager Kate Vaughan-Payne Head of Brand Partnerships Kelly Gull Partnerships Director Gemma O’Brien Creative Strategy Director Clare O’Sullivan Commercial Content Editor Stephanie Lowe Executive Fashion Director (maternity leave) Gila Polak Agency Trading Director Katie Rose UK Programmatic Lead Kate Miller Agency Group Head Helena Murphy Agency Group Head Lili Cavaliere Agency Account Manager Fabienne Peters Partnerships Content Lead Esther Coombes Digital Content Manager Josephine Kidd Project Manager Olivia Lord Project Co-ordinator Lucy…

1 min.

Happy New Year! Let’s get 2020 off to an upbeat start with some positive attitude. Cover star Ikram Abdi Omar is a model who refuses to be stereotyped. Choosing to wear a hijab at an early age, but not wanting to forsake fashion, she expresses her creative verve with interesting shapes and bold colours. Ikram’s becoming a new-gen role model to her fans, watch her YouTube channel for fun make-up tutorials and headscarf-tying hacks. And this month is all about looking for new ways to boost your mood when it’s cold and grey. Turn to our beauty section for the wellbeing forecast with everything from feelgood facials to soul-soothing podcasts. Plus, a first look at the SS20 catwalks and the pieces you should stay loyal to. It’s like style serotonin!…

1 min.
inside the... positivity issue

Elle Meets model, activist and 2018 HFM cover girl Leomie Anderson to get the lowdown on her beauty philosophy. Rachel Chats to supermodel Candice Swanepoel about her new swimwear line Tropic of C – they could be sisters, non? The team On set of the cover shoot with Ikram working the laid-back look in zingy shades. Charlotte Becomes a CBD convert thanks to Herbivore’s soothing face drops. Jill Stands puffed shoulder-to-shoulder with Ikram and chats style and the art of headscarf tying. Laura Takes a first look at spring’s loyalty buys – the trends that just keep on giving. Fran Wearing a Zara dress in Berlin as the guest of Amazon Fashion for its Destination Denim launch. Marion Takes time out from designing the mag for a dip in Koh Samui, all in the name of research for our Blissed-out Breaks feature.…

2 min.
the wish list

TAKE A BOW Silky satin mules in rich forest green accented with a baby blue bow are our new go-to evening shoes, now that the sparkly season is over. Your jeans will love them, too. Heels, £400, Wandler PRETTY POUT This vibrant lippie is perfect for those with warm complexions. Rouge a Levres Voile in Mae Coral, £34, Gucci Beauty DAISY CHAIN The rise of slides and hair bands isn’t going anywhere and a pearly piece is a wise investment. Hair slide, £85, Shrimps PUSSYBOW CHIC A statement blouse will always be a wardrobe saviour – this one is sure to become a firm favourite. Blouse, £275, Coach LEGS FOR DAYS Channel 80s tailoring with a twist in these wide-leg paperbag waist trousers. Trousers, £420, Golden Goose ARTISANAL AFFAIR This sourdough and dark chocolate bar is a tough one to beat. Chocolate, £7.95, Pump Street Chocolate FLORAL FANCY Dark…

3 min.
the agenda

TRANS-SEASONAL TRENDS While certain trends become quickly passé, others survive the switch into the new season. Here are the ones to stay loyal to… 1 POWER PUFF SLEEVES Larger-than-life sleeves return for SS20, and they’re even more dramatic than before. The most OTT were seen at Emilia Wickstead, where dresses took on an almost couture-like form. 2 WE’RE LOVING THE LEATHER SUITS YOU According to Proenza Schouler, the ‘badass’ Gen-z working girl wears her suit with Birkenstocks and soft draped tops. Come summer, switch out the trousers for structured shorts like at Givenchy and Max Mara. 3 LILAC LOVER Pastel hues are still enjoying a spike in popularity, but none are more pervasive than lilac. Next season we’ll be wearing head-to-toe. 4 FOREVER FLUORO Highlighter brights hit micro-trend status last year – largely thanks to the Kardashians – and…

12 min.
modest muse

Model Ikram Abdi Omar applied the same principles “learning” about the fashion industry as she did studying biomedical science at Bristol University. “I have become really interested in fashion. I’ve read up on it and the people within it, so when I go to events I know who everyone is,” the 23-year-old model tells us pragmatically when we meet in London’s Stoke Newington after her HFM cover shoot. “Even my agent will say, ‘How do you know who all of these people are?’. I’ll say, ‘I’ve been reading about them for a while now’.” It would seem that when Ikram directs attention at something, she flourishes. And, becoming a model has been a dream of hers since dressing up with friends and staging catwalk shows aged eight. So when, whilst at a…