Fitness His Edition

Fitness His Edition November - December 2016

Muscle Evolution's Fitness His Edition magazine covers all aspects of the men's health and fitness lifestyle with dedicated weight training features that delve into everything related to gym-based training, as well as various sporting codes and the related training modalities. Fitness His Edition also covers health and fitness product news, trends and techniques, as well as expert nutritional and supplementation information from the industry’s top experts – all delivered in a well designed, attractive looking layout that entices readers to carry on feeding their hunger for information. While remaining true to it's core editorial pillars, Fitness His Edition magazine will also satisfy the male need for informative content on the latest lifestyle trends in the clothing, gadget, motoring, technology and male grooming products, with a regular focus on sexual health too.

South Africa
Muscle Evolution cc
Back issues only


focus on efforts, not outcomes

“The goal is no longer the most important element, but rather how you plan to achieve it and how well you stick to the plan – doing what you need to do, when you should, as best you can.” Ah, the end of the year. Bring on the self-improvement platitudes; the hollow New Year’s resolutions; the well-intentioned yet often meaningless promises we make to ourselves to be better humans over the next 12 months. Yes, I know, I’m a bit of a New Year’s grinch (and regular readers may be rolling their eyes at what is another rant in this regard). I’m probably also becoming a little more jaded as I age, but that’s because I have come to realise the futility of our psychological attachment to outcomes. So much of our…

grow your mind, not just your muscles

I have learned more about myself this year than I ever thought possible and I have really enjoyed the process, albeit, at times, the lessons being taught required some tenacity. I’m a firm believer that without hardship one cannot experience personal growth. I therefore constantly make the effort to get comfortable with being uncomfortable. Complacency isn’t something I live with. You could say I’m a little obsessed with growing myself as a person, along with my businesses and the brands that I’m involved with by having a positive impact on them and industries that surround them. I’m an optimist to the absolute core and I push boundaries like a fat kid ploughs through crowds to get to the free doughnuts. I don’t care what it is that you do in life, but…

sa lab cleared to test blood doping samples

The University of Free State’s Bloemfontein doping control laboratory has been cleared and authorised by the World Anti-Doping Agency (WADA) to start testing blood samples again. In March this year, the South African Institute for Drug-Free Sport (SAIDS) began sending urine samples to Doha while the laboratory temporarily shut down part of its operation, using the opportunity to upgrade equipment and improve staff capacity and training. In May WADA suspended the accreditation of the laboratory, prohibiting it from carrying out any anti-doping activities, including all analyses of urine and blood samples, until the lab was able to “address all non-conformities identified in its External Quality Assessment Scheme (EQAS) programme and any other nonconformities identified in the course of WADA site visits during the suspension period.” The Bloemfontein laboratory operates independently of…

body20 on expansion drive

With the rise in popularity of electro muscle stimulation (EMS) training, due in large part to the numerous benefits it offers and its effectiveness, Body20 EMS Studio has announced plans for further expansion. Adding to a large network of facilities in Gauteng, the Eastern and Western Cape, and the Free State, new studios are set to open soon in Southdowns in Pretoria, Sea Point in Cape Town, and in Potchefstroom. The company is also offering additional franchise opportunities to health and fitness professionals and entrepreneurs who are looking to own their own business. Interested parties can book a seat at the next Body20 franchise presentation by visiting www.body20.co.za/key-activations.…

top reads this month

THRIVE By Dr. Greg Venning with Elan Lohmann In Thrive, Dr. Greg Venning takes you on a logical journey through what it is to be healthy. This is not another fad, new-age health rant, and there are no expensive foods, gizmos or gadgets to buy, just common-sense applications of scientifically-validated and substantiated facts. Dr. Venning elegantly covers the four truths of a vitalistic lifestyle and how to embrace them to live a bigger life. You’ll learn more about the delicate ecosystem that is your body and how you are one with nature. As you gain this awareness you will trust in your innate intelligence and the vitality that springs out from inside. Find out more at www.thrivebook.co.za. R299 THE SWOLY BIBLE: THE BRO SCIENCE WAY OF LIFE (Kindle Edition) By Dom Mazzetti From the muscle god…

once active launches membr in sa

Once Active, an exclusive fitness concept with facilities located in upscale Johannesburg neighbourhoods has been appointed as the South African distributor for Membr, a fitness software company headquartered in the UK. Dorian Cabral, group CEO of Once Active, will act as managing director of Membr’s Southern Africa arm. Membr’s smart, slick and simple-to-use digital platform connects the fitness industry with its members through two unique products. Membr Engage creates an increased level of engagement between personal trainers and their clients, empowering PTs to communicate with and support their clients inside and outside of the gym, as well as making it easy for members to access PT services via the Membr Lite app. Features include online training plans, health stat tracking, and booking and paying online. Membr Manage is a full…