WIRED UK May/Jun 2019

WIRED is the Magazine for smart, intellectually curious people who need and want to know what’s next. WIRED will always deliver stimulating and compelling content and stunning design and photography. If you want an inside track to the future, then WIRED is your magazine.

United Kingdom
Conde Nast Publications Ltd
6 期号



Editor Greg Williams Group creative director Andrew Diprose Executive editor Jeremy White Features director João Medeiros Digital editor James Temperton Senior editor Victoria Turk Senior editor Matt Burgess Senior editor Gian Volpicelli Business editor Katia Moskvitch Associate editor Sophie Charara Staff writer Matt Reynolds Engagement manager Andy Vandervell Interns Daphne Leprince-Ringuet, Sanjana Varghese, William Bedingfield Managing director Albert Read Chairman Nicholas Coleridge Chairman and chief executive, Condé Nast International Jonathan Newhouse Director of editorial administration and rights Harriet Wilson Senior editorial business manager Stephanie Chrisostomou Human resources director Hazel McIntyre Head of finance Daisy Tam Chief operating officer Sabine Vandenbroucke Directors Nicholas Coleridge, Shelagh Crofts, Edward Enninful, Simon Gresham Jones, Dylan Jones, Albert Read, Sabine Vandenbroucke WIRED The Condé Nast Publications Ltd Vogue House, 1-2 Hanover Square London W1S 1JU Managing editor Mike Dent Director of photography Dalia Nassimi Art director Mary Lees Acting art director Craig Baxter Digital art assistant Kieran Walsh Contributing editors Dan Ariely, David Baker, Rachel Botsman, Liat Clark, Russell…

creating wired

THE CASUAL TITAN OF TECH For our celebration of the UK’s tech scene, we asked photographer Benedict Evans to capture the key figures who have shaped the British ecosystem as entrepreneurs, investors and visionaries: “To meet and photograph all these astonishingly accomplished people with such a profound influence on every part of life that technology touches was a dream assignment,” says Evans. “The image here of Rohan Silva [former senior adviser to David Cameron, and champion of Tech City] is an out-take from after we finished the sitting. He’d just put on his hoodie – a look I thought was both beautifully low-key and yet, fittingly, also part of the iconography of tech.” REBOOTING BRITAIN (WITH PAPER) Photographers Ilka & Franz, with paper artist Lydia Kasumi Shirreff, created the eye-popping images for our…

looking back at the future, as it happened

Well, that went quickly. When WIRED first hit newsstands in April 2009, it did so against a strong headwind: Britain was experiencing political turmoil resulting from the credit crunch, there was significant upheaval in the Middle East, and the EU was about to deliver a $1.4bn fine to one of the world’s largest technology companies, Intel. Sound familiar? That first edition, and its positive and spirited view of the future, was a contrast to the despair that characterised the UK’s internal politics and the geopolitical outlook. Today, WIRED remains resolutely optimistic. Our mission – to cover the people, trends and ideas in technology, science, business, politics and design changing the world – remains unaltered. And to celebrate ten years of offering guidance in a shifting landscape, we have two special features that…

start ten-year-olds on tomorrow

Name: Marnie Wants to be: vet Do you use social media? We have an Instagram for our kitten. I used to have my own account but then something happened so I decided to get rid of it. Someone did something bad on it that convinced me not to continue using it for a few years. Name: Florence Wants to be: drummer or artist What do you think the world will be like in ten years’ time? I think it will change, but I don’t think it will change a lot. I think phones will be much more advanced. The internet will be a lot easier to use and everything will work much quicker. How does the next generation use technology? Is social media still cool? And just what is so great about Fortnite? In honour of WIRED’s tenth…

the graveyard of big ideas

BELUA 2014 - 2017 A search engine focused on gauging users’ attention CAUSE OF DEATH Entered liquidation following a court order in 2017 FIRST MENTION WIRED March 2015 BLIPPAR 2011 - 2018 Once tipped as a future unicorn, Blippar wanted to bring augmented realit y to advertising CAUSE OF DEATH Administration and dissolution. Blippar’s intellectual property assets were bought by businessman Nick Candy FIRST MENTION WIRED 2016 GIFTGAMING 2013 - 2018 In-game advertising platform offering “gifts” to video gamers CAUSE OF DEATH CEO announced closure in 2018; not officially dissolved yet FIRST MENTION WIRED December 2014 WONGA 2006 - 2018 A digital payday lender, Wonga was first extolled as innovative and disruptive, then lambasted as usurious and opaque CAUSE OF DEATH Administration FIRST MENTION WIRED May 2010 LOOKK 2010 - 2017 A social network for fashion designers and customers who wanted bespoke pieces CAUSE OF DEATH Dissol ved in 2017 FIRST MENTION WIRED December 2011 DROPLET 2011 - 2016 A Birming…

bringing alan turing back to life

Ian McEwan has no interest in science fiction. That’s why, when the Atonement author decided to write a novel about a messy love triangle between two humans and an artificially-intelligent android, he opted to reimagine the past instead of predicting the future. How do you rationalise an 80s London where synthetic humans accompany their flesh-and-blood owners to the corner shop? By bringing Alan Turing back to life. “You only have to look back one or two steps to see how all the present could easily have been something else,” McEwan says. In Machines Like Me, he imagines that the mathematician and codebreaker didn’t die by suicide at age 41, but lived on to crack P versus NP, a major computer science problem that in reality remains unsolved. In the world of the novel,…