WIRED UK May /Jun 2018

WIRED is the Magazine for smart, intellectually curious people who need and want to know what’s next. WIRED will always deliver stimulating and compelling content and stunning design and photography. If you want an inside track to the future, then WIRED is your magazine.

United Kingdom
Conde Nast Publications Ltd
6 期号


creating wired

BRINGING BILLIE HOLIDAY BACK Photographer Spencer Lowell got a spooky glimpse of the future of entertainment when he visited key players in the race to bring dead celebrities such as Billie Holiday (above) back to holographic life. “Alkiviades David from Hologram USA was quite the showman, while Jordan Fiksenbaum and John Textor from Pulse Evolution were much more interested in pushing the boundaries of CGI,” Lowell says. “I felt very lucky to get a private performance from Tupac at Hologram USA – but he was surprisingly difficult to photograph.” ELEPHANT EMERGENCY Liam Sharp headed into the Kenyan bush to follow park rangers as they stopped poachers – and gave first aid to elephants. “A call came through to help an injured elephant that had been speared by farmers. It needed guiding to a…

from the editor

BSME Editor of the Year, Technology 2017 • PPA Designer of the Year, Consumer 2017 • BSME Art Team of the Year 2017 • BSME Print Writer of the Year 2017 • DMA Magazine of the Year 2015 • DMA Cover of the Year 2015 • DMA Technology Magazine of the Year 2015 • DMA Magazine of the Year 2014 • BSME Art Director of the Year, Consumer 2013 • PPA Media Brand of the Year, Consumer 2013 • DMA Technology Magazine of the Year 2012 • DMA Editor of the Year 2012 • BSME Editor of the Year, Special Interest 2012 • D&AD Award: Covers 2012 • DMA Editor of the Year 2011 • DMA Magazine of the Year 2011 • DMA Technology Magazine of the Year 2011 •…

the smartphone doctor that’s always on call

On Claire Novorol’s first day as a geneticist, she encountered an unknown illness. A baby was brought into Addenbrooke’s Hospital in Cambridge, suffering from symptoms that matched no known disease. Novorol was shocked. “I had no background in this area and, looking at the notes, I didn’t know what this was,” she says. The baby had been seeing doctors for over a year. By combining information from databases, symptoms and case studies, Novorol found the correct test, which led to a diagnosis. (To this day, the case is so rare that she cannot name the disease, as it risks identifying the patient.) But that episode taught her the limitations of humans, especially when it comes to retaining information. “The knowledge just doesn’t fit inside the heads of doctors,” she says. Novorol, 39,…

ferrari has handmade its vehicles in the same place for 70 years. wired tracks the 32 steps needed to create a supercar in 90 days

This is the factory where Ferraris are born. Housed in the location originally chosen by company founder Enzo Ferrari in 1947, the 165,000-square-metre plant, in Maranello, Italy, produces 8,400 cars a year and employs 1,300 workers. Every car that has ever borne the famous Prancing Horse was painstakingly assembled here – and Ferrari wouldn’t have it any other way. Every Ferrari takes three months to complete. The first and most critical stage is the casting of the engine, which takes place in the plant’s in-house foundry. The completed parts are then delivered to the assembly line, where 147 engines are hand-built every day. Once the engine is completed, two robots connect the Ferraris’ valve mechanics – this is the only part of the process not done by hand. “The robots work…

the future of the connected home isn’t internet-linked toothbrushes – it’s entirely new business models

The smart home is dumb – at least in its present form. The first wave of Connected Home products has become synonymous with technology for its own sake: fridges that remind you to buy eggs; internet-enabled ovens; toothbrushes that connect to insecure servers – but not with customers. But that’s temporary. The coming wave of Connected Home innovation will enable far more than smart locks and security cameras – it will fundamentally change our relationship with the built environment. That means disruption for existing providers in fields such as energy, insurance and telecoms. In energy, the traditional supply models are under threat because of trends such as low-cost renewables (even IKEA now offers a solar panel and battery product) and the emergence of peer-to-peer microgrids. Then there are additional pressures such as…

mindful driving: how ford’s crash helmet could enhance focus behind the wheel

Few people in high-pressure situations manage to stay as focused as pro racing drivers on the track. Absolute concentration can come in handy in situations other than professional races: in today’s distraction-filled society, being able to enter “the zone” during a demanding task – from delivering a keynote address to doing a job interview – can be an invaluable skill. Still, that high-performance mindset is so elusive that one is left wondering whether drivers’ brains work somewhat differently from everyone else’s. It turns out that they do. New research from Ford and King’s College London broke new ground by using EEG (electroencephalography) headsets to track the brain activity of pro auto-racers Sébastien Ogier and Andy Priaulx as they were in a racing simulator. They then used the kit on a group of everyday drivers,…