THEORY OF evolution
Lately, I’ve been thinking a lot about my grandmother and the way she shopped for beauty. She would go to a department store, head straight to the one makeup counter that had sales associates who looked like her (Fashion Fair Cosmetics) and purchase everything she needed. For skin care, she relied on her local Mary Kay saleswoman. Decades later, when it came time for me to wear makeup, my experience was pretty similar. My mother drove me to the nearest mall with a MAC counter (by that time, MAC had become the one brand that every Black woman under 40 relied on for foundation) to get my first set of makeup (foundation, mascara, blush, and my very own Chestnut lip liner and Lipglass combo). For skin care, I headed to a…