How consumer spending habits are changing since pandemic
Given Majola given.majola@inl.co.za PRICE and convenience matter most to consumers when shopping, according to the latest PwC 2021 Global Consumer Insights Pulse Survey. Consumers care about ESG (environmental, social, governance) factors, but when stacked against price and convenience, ESG fades in importance. In general, people want to do the right thing for society and the environment, but products have to be affordable and easy to get or sustainable. Even when it comes to other factors, such as trust in a brand, price was a key – 82 percent of South African shoppers who buy online stated that they sought the best deals. Some 66 percent said they bought from retailers that provide an efficient delivery or collection service. However, price and convenience matter most. More than half of those surveyed…