Game Stores still on track for post-Covid turnaround
MASSMART subsidiary Game said yesterday that its 115 stores across the country had been “refreshed” to provide consumers with a better store experience, as part of the company’s turnaround strategy. In 2020, Massmart reported lower revenues and foot traffic at Game brought about by the pandemic and lockdowns in South Africa. In the year to December 31, 2021, Game’s trading loss widened substantially to R1.03 billion from a R532 million loss the year before. The blow meant Massmart had to close its DionWired outlets. “The new Game Store strategy to revise sales is okay, but it is higher risk and the competition is getting rougher,” said Mergence Investment Managers head of equities Peter Taka- endesa. “From a competition and consumer point of view it is a challenging environment…