THE PRICE OF PERFORMANCE
If there is anything that’s constant in the world of tech, there is this one word that gets thrown around more than any other. And that word is ‘flagship’. And while the word itself often denotes one particular model that headlines a brand’s entire product range, these days, it’s used in a similar way to clickbait. Flagship-class, flagship specifications, flagship components, flagship performance, flagship quality...if you slap ‘flagship-anything’ on a product, it raises its perceived value. Sometimes, it is purely a marketing ploy; wrapping budget components with an expensive exterior or brand association. For example, using a fancy alloy instead of plastic for the casing, or associating with another designer brand to create a ‘special edition’. In most cases, these premiums only serve to raise the price of a product, but…
