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18 Other luxury car makers, be afraid – very afraid ‘The devil is in the detail’ If you’ve ever met me, chances are you’ll have noticed that I’m always wearing something with the LRO logo on it – a polo shirt in the summer, or a jacket in the winter. So when I received an invite to preview the new Range Rover saying the dress code was ‘smart business’ I was a bit flummoxed. My normal business attire is hard-wearing clothing, suitable for greenlaning and off-roading – I guessed I’d have to dig out my suit. But what about the LRO branding? Back in the early 1990s LRO used to sell ties adorned with a Pete Wilford-drawn Land Rover and the words ‘I’m a Land Rover owner’ underneath. Perfect. As…