MultiChoice is betting big on its World Cup investment at a cost to its interims
ENTERTAINMENT firm MultiChoice has bet big on its investment on the 2022 Fifa World Cup, as it hopes to attract new subscribers, putting a squeeze on its interims as a result. Fifa World Cup Qatar 2022 kicks off on November 20 to December 18. SuperSport will be the only platform where customers across the group’s 50 markets can watch all 64 matches live and in a suitable time zone for African viewers. In its results for the period ended September 30, 2022, the group said this working capital investment increased decoder subsidies and reduced group trading profit by R7 billion and free cash flow by R8bn, primarily in the rest of Africa. In an interview, MultiChoice chief financial officer and executive director Tim Jacobs said whenever MultiChoice had a…