Gram Slam — Those Meddling Kids!
IN FALL OF 2012, Patagonia hosted a media gathering at their headquarters in Ventura, Calif. This was back when print magazines like Fly Rod & Reel and Fly Fishing in Salt Waters still existed, so it was a larger crowd than it would be today. The focus was on editors getting a look at their 2013 line, but the last afternoon included a Q & A with Patagonia founder Yvon Chouinard, which quickly evolved—as industry dialogue at the time often did—into a dire discussion on how to “attract more young people to the sport.” So now, a decade later, when the staid sport of flyfishing is finally attracting more youth (and women, and non-Anglo anglers who don’t all look like Mitt Romney), what is the response from the self-appointed custodians of…