THE INHERITORS
There is a palpable shift occurring internally at the most long-established distillers, blenders and bottlers. A new generation of whisky makers and marketers is slowly but surely taking the reins, while many of the people who exist as living links to a previous era of the industry, the great post-war boom, pass on. Defining a ‘generation’ is famously difficult, and even accepted terms like ‘baby boomers’, ‘millennials’ and ‘gen z/zoomers’ are somewhat loose around the edges. Nevertheless, just as people born within those time periods tend to share common values and goals, we can observe the same generational shift, and its ramifications, playing out in all areas of the world of whisky. Regardless of country and whisky-making style, there appear to be common themes linking members of the new guard, many…