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EXPLOREMY LIBRARY
Bloomberg Businessweek-Asia Edition

Bloomberg Businessweek-Asia Edition 4/2/2018 (double)

Each issue of Businessweek features in-depth perspectives on the financial markets, industries, trends, technology and people guiding the economy. Draw upon Businessweek's timely incisive analysis to help you make better decisions about your career, your business, and your personal investments.

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Country:
China
Language:
English
Publisher:
Bloomberg Finance LP
Frequency:
Weekly
₹593.96
₹2,100
50 Issues

in this issue

3 min
the cost of being tiger

The first 150 pages of Tiger Woods, an exhaustively researched biography of golf’s biggest star, could be plucked out of a heartwarming children’s movie: A young man of modest means, and a person of color as well, conquers the elite world of golf through hard work and steadfast vision. At 21 he wins his first professional major tournament, the 1997 Masters, by a record-shattering 12 strokes. On the final green at Augusta National Golf Club, our hero’s father, Earl, embraces him and whispers, “I love you, son, and I’m so proud of you.” Cue the swelling violins as words crawl across the screen: Tiger Woods would go on to win 79 PGA tournaments, including 14 major championships, as the greatest golfer of all time. But what investigative journalists Jeff Benedict and Armen…

14 min
robert mercer is the richest gun in the west

Robert Mercer probably would have flown into Roswell. From there—1,800 miles from home—he would’ve traveled south through the high desert plains of southeast New Mexico, flat as a tortilla, past abandoned homesteads and irrigation machines moving in slow circles. His phone reception would’ve gotten spotty when he turned left off Highway 285. He would’ve seen the bare limbs of a pecan orchard and a graveyard decked in plastic flowers. At the town hall in Lake Arthur, population 433, he would’ve met Police Chief William Norwood, the department’s sole full-time employee, a barrel-chested man with two spare rifle magazines on his belt. There, Mercer, the fabulously wealthy computer scientist who helped bankroll the election of President Donald Trump, would’ve reported for duty as a volunteer policeman. If Mercer’s trips to Lake Arthur resembled my…

3 min
goggles with a work crew inside

Replacing parts of an outdated Baker Hughes turbine at a petrochemical plant in Johor Bahru, Malaysia, is about as fun as it sounds. The chore was supposed to halt operations at the facility for at least 10 days and cost $50,000 to fly a specialized U.S. work crew about 9,000 miles. Instead, once the equipment upgrade began last year, it took only five days and zero air travel—just an on-site technician wearing a dorky helmet camera and a few American engineers supervising remotely. They watched and coached the local crew through the helmet from a Baker Hughes site in Pomona, Calif. Augmented-reality headsets, which overlay digital images on a real-world field of vision, are driving advances in industrial technology a few steps beyond FaceTime. While the likes of Apple, Amazon.com, Google,…

15 min
volkswagen’s peace offering

As the world’s largest automaker, Volkswagen in some ways better resembles an army or a country than a mere corporation. Its flagship factory in Wolfsburg, Germany—a city built from scratch by the Nazis for the express purpose of manufacturing vast numbers of automobiles—spreads over an expanse the size of Monaco and produces more than 3,000 vehicles every day. It is electrified by not one but two Volkswagen coal plants. It is fed by a 3,400-person Volkswagen catering brigade and a sausage-making operation so comprehensive it sells to supermarkets. Here and at more than 100 other factories worldwide, the company’s 12 brands make 355 models in millions of color and trim combinations, employing more than 600,000 people who generate $284 billion in annual revenue. It’s hard to imagine that such a robust…

16 min
‘they go out and find the morons for me’

It was a Davos for digital hucksters. One day last June, scammers from around the world gathered for a conference at a renovated 19th century train station in Berlin. All the most popular hustles were there: miracle diet pills, instant muscle builders, brain boosters, male enhancers. The “You Won an iPhone” companies had display booths, and the “Your Computer May Be Infected” folks sent salesmen. Russia was represented by the promoters of a black-mask face peel, and Canada made a showing with bot-infested dating sites. They’d come to mingle with thousands of affiliate marketers—middlemen who buy online ad space in bulk, run their campaigns, and earn commissions for each sale they generate. Affiliates promote some legitimate businesses, such as Amazon.com Inc. and EBay, but they’re also behind many of the shady…

6 min
weapons of the trade war

Let’s not sugarcoat it anymore. The U.S. and China are in a trade war. Two weeks after President Trump imposed broad tariffs on imports of steel and aluminum from China and other countries, he started the process of slapping punitive duties on tens of billions of dollars of Chinese imports and restrictions on Chinese investment in the U.S. In Beijing, President Xi Jinping was quick to retaliate, hitting U.S. exports of nuts, pork, and other products with tariffs and warning tougher measures could come. The Chinese Embassy in Washington, in a formal statement, pledged the country would “fight to the end.” Economists and Wall Street bankers are providing estimates of what a trade war would cost in economic growth, jobs, and corporate earnings. But the bigger, long-term consequences are harder to…