Nongolfers Out, Golfers In
A golf friend passed along a story about the chief executive of Rakuten, Japan’s largest online marketplace, who one day announced to several thousand Japanesespeaking employees that, starting immediately, all business, from board meetings to internal email, would be conducted in English only. “Japanese out, English in,” said one observer. The move was widely criticized, but Hiroshi Mikitani was ruthless in sticking to his decision. “The only way to compete in this interconnected Internet age is to speak the language of the market—and that language is English,” he said. It had the added linguistic benefit of breaking down “the hierarchical, bureaucratic barriers that are entrenched in Japanese society.” Five years later, Mikitani reports that 90 percent of his employees speak English, their work environment is more casual, efficiency has increased and…