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MacLife October 2018

Mac|Life is the leading independent magazine devoted to all things Apple. For over five years, Mac|Life has helped both new and veteran users get more out of their iPhones, iPads, Macs, and more, with coverage that cuts through today's glut of apps and accessories to find what matters most. With a bright, clean design and casual tone, Mac|Life offers an easy and enjoyable way to keep up with the latest Apple trends and topics.

United States
Future Publishing Ltd
12 Issues

in this issue

2 min
and the survey says…

A few months back we asked you to give us your candid views on Mac|Life, to learn what you really want from the mag — a pretty standard reader survey. We haven’t canvassed opinion for a few years now, so I was excited to get your thoughts. All 788 of them. That might not seem a big deal when our readership is about 40 times that figure. But in relative terms it’s still a huge response (industry analysts would love that kind of return), and that’s why it’s taken a while to sift through all your responses and comments. Thankfully, it appears the majority of you are happy with the way the magazine is headed, which is good news. But you won’t hear a sigh of relief from me, because clearly,…

4 min
apple is first trillion-dollar us company

APPLE HAS BECOME the first publicly-listed American company ever to reach a value of one trillion dollars. At the time of writing it’s still up there, way ahead of all others — Amazon is nearest at $872 billion, followed by Google’s parent company Alphabet ($844bn) and Microsoft ($816bn). A company’s market capitalization value is calculated simply by multiplying its share price by the number of its shares in circulation. Apple reached a market cap of one trillion dollars in August, following the release of its June quarter financial figures. Apple CEO Tim Cook described it as “Apple’s best June quarter ever, and our fourth consecutive quarter of double-digit revenue growth.” Cook did not comment publicly on the company’s market valuation but in a memo to Apple employees called it “a significant milestone.”…

1 min
big business

STRICTLY, APPLE IS not the first company ever to hit a value of one trillion dollars. China’s state–run oil giant PetroChina reached $1.7 trillion in 2007 when it debuted on the Shanghai Stock Exchange. However, this was just before the global financial crisis; oil prices collapsed, and by the end of 2008 PetroChina slumped to under $260bn — the greatest loss of shareholder wealth in world history, Bloomberg reports. Allowing for inflation, Time magazine suggests other historical contenders, including Standard Oil, which was likely worth the equivalent of a trillion dollars in today’s money before it was broken up by antitrust regulators in the early 1900s. Even today, Saudi Aramco, Saudi Arabia’s state–owned oil corporation, is valued at around $1.5 trillion, with an initial public offering of shares due early 2019. Still, Apple…

2 min
apple terminates its app store affiliate program

APPLE HAS ANNOUNCED that from October 1, its affiliate program will no longer apply to iOS and Mac apps and in–app content. All other content types — music (including Apple Music subscriptions), movies, books, and TV — remain in the affiliate program. The change will impact most on small independent websites that review mobile games and other apps, some of which have depended on receiving a commission on purchases made through their affiliate links. App developers will also no longer be able to earn that little bit extra when they refer buyers to the App Store who then purchase their apps. Apple says the change comes about following the launch of the new App Store on iOS and macOS “and their increased methods of app discovery.” In other words, Apple thinks…

2 min
the shift

PART OF APPLE’S allure all these years has been its secrecy and tendency to ‘show, not tell.’ The company has often waited to announce products until the week, or sometimes even the day, they are ready to ship. Recently, though, Apple has been softening up this behavior. The effort has not been without obstacles but, overall, I think it’s for the best. Take social media, for example. From chatting with a few folks, it seems Apple has loosened rules that previously barred employees from identifying themselves or participating in any public forum discussions regarding Apple. These days, you can find a good number of users on social media who list the team, product, and sometimes aspect they work on. Some of them even discuss newly released products and solicit feedback — something…

1 min
wireless charging 2.0

WIRELESS CHARGING WAS one of the hot new features introduced in the iPhone X and iPhone 8 last year. At the time of writing, we’re still waiting for Apple’s AirPower charger, but a newly disclosed patent application suggests Apple is already working on next–gen wireless charging: “inductive charging between electronic devices” — that is, charging one device directly from another. So you could, for example, charge your iPhone and Apple Watch simply by placing them on top of your iPad. A drawing also shows a MacBook charging as many as eight devices at once, arranged on its lid, with only the MacBook plugged into a power source. Unlike existing wireless charging technologies, the system could work both ways — each device could both send and receive charge. When you’re on the…