category_outlined / Men's Lifestyle

Maxim May/June 2019

Maxim, the world's leading men's magazine, gives guys what they want — beautiful women, jokes, sports, entertainment, gadgets, rides and beautiful women. Did we mention beautiful women?

United States
Maxim Inc.
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10 Issues


access_time1 min.

SARDAR BIGLARI Editor-in-Chief special creative adviser GILLES BENSIMON art & design director GUILLAUME BRUNEAU senior features editor KEITH GORDON executive editor-at-large JARED PAUL STERN deputy art & design director PAUL O’DEA european fashion director CAROLINE CHRISTIANSSON contributing features editor NICOLAS STECHER contributing editor DUCAN QUINN contributing research editor JORDAN N. MAMONE special lifestyle editor ALESSANDRA AMBROSIO senior vice president of sales & marketing SUSAN KILKENNY senior vice president of sales LOUIS COLETTI vice president of brand partnerships ADAM WEBB southeast director JIM YOUNG west coast director JEFFREY RINNA west coast director LARRY STEVENS senior vice president of new business lines ART GONZALEZ digital director CHRIS WILSON entertainment adviser NICK CANNON vice president of operations KAI OLDEROG…

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joy ride

In automotive parlance, a “unicorn” is a vehicle so rare that most people will never lay eyes on it — a Bugatti Type 57 SC Atlantic, Mercedes-Benz 300SL “Gullwing” or a McLaren F1, for example. Finding one in the wild is tantamount to trapping the mythical horned horse. The 1934 BMW R7 is as close to a unicorn as a motorcycle can get: a hypnotic, Art Deco wave of steel and rubber seemingly summoned from an alternate universe where mundane objects like Crocs and microwavable corndogs could never exist. Conceived in 1933 during Germany’s rebuilding interwar years, like the unicorn itself the R7 was also once thought to be mythical; for over half a century, the only evidence of its actual existence was a grainy black and white photo. But then,…

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below the surface

Amongst the array of stunning timepieces by horology icon Richard Mille, it’s difficult for a specific watch to stand out. This isn’t the case with the RM 032, a masterpiece of design and engineering. A proper diver’s watch, with a black, silver-grey and red color scheme, it grabs one’s eye, but don’t overlook the intricate details, including a flyback chronograph, an annual calendar, and the ability to resist water down to an impressive 300 meters (about 1,000 feet). A special locking crown prevents even these underwater pressures from interfering with the watch’s perfect timekeeping. Featuring components made from titanium, it is the epitome of balance between aesthetic design and practicality, and at a price of around $154,000, it’s an investment that can also be utilized and enjoyed on a daily…

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champagne society

Champagne, that most aristocratic of libations, is at crossroads. Exports have now overtaken domestic consumption of the French sparkling wine that Benedictine monk Dom Pérignon is, according to popular mythology at least, often said to have invented in 1693. While France may no longer be consuming the lion’s share of champagne — which to properly be called that must be produced in the country’s Champagne region — the rest of the world certainly is certainly lapping it up, though champagne’s dominance in a new world of sparkling wines is no longer assured. However, along with most purists, we feel that for any celebration really worth the name, nothing but the genuine article will do. And many choose Moët & Chandon, the famed French Champagne house that has been an icon of…

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sparkling wit

Velvety. Vanilla. Toffee. Caramel. Tickling your taste buds as the bottle disgorges its golden elixir to the final precious drop. I’ve been lucky enough to enjoy many a bottle of Krug, a champagne like no other. Fantastic enough to seduce even a dyed-in-the-wool Burgundy lover like myself to the golden side of the force. For most, champagne is just ginger beer with connections. But Krug is different. In conception. In vision. And in history. Early on the House of Krug’s passion for generosity and pleasure led to success. And in a quirky cool rock ’n’ roll way that only they could pull off. Who else transports their champers in a custom Rolls commissioned just for the job? The accounting department clearly was not involved in that decision. But the dreamers and…

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mod squad

When he trots out his Champagne Papi alter ego, you can never be 100% sure if Drake is joking or not. But there’s nothing to laugh at about the rapper, singer, songwriter and record producer’s latest business endeavor, a luxury champagne brand called Mod Sélection. At first sip at least this seems to be no mere celebrity vanity project but a viable addition to the venerable sparkling wine’s ranks. Drake’s partner in the venture, Brent Hocking, seems to know his business having successfully launched DeLeón Tequila in 2009, which was sold to Diageo in 2013. And the champagne itself didn’t suddenly appear out of thin air; Drake and Hocking are essentially re-imagining and exporting a mellow cuvée that had previously only been distributed to the “industry elite” in France, produced at…