After opening its first physical retail space in Melbourne, Australia in 2023, followed by a second in London, U.K. in 2024, Time+Tide has now set its sights on New York City with a loft-style Discovery Studio on Broome Street.
The 2,200-square-foot floor is home to core brands including Furlan Marri, Serica, Christopher Ward, Baltic, Norqain, Dennison, Fears and Studio Underd0g, with additional exclusive offerings from Lorca, Nodus, Oak & Oscar, Wren, Formex and Monta. Far from a traditional retailer, Time+Tide is more of a cross between a coffee shop, a bar and a high-school student common room for grown-up watch enthusiasts. The relaxed space is staffed by a team whose core requisite is a deep love for watches, which naturally evolves into knowledge and a desire to share opinions and…