GOING LONG
ANYONE WHO FOLLOWS the curving arc of technology knows a little about Moore’s law. In its simplest form, this oft-cited doctrine (not a “law” by any standard), named after semiconductor maker and Intel co-founder Gordon Moore, states that the power of the microchip will increase by about 40 percent every two years. This, in essence, is the driving force behind every investment made in Silicon Valley: Growth is good; growth is inevitable. Let’s all get rich. Even Moore knows this type of growth cannot be sustained forever. But we’re acclimatized to expect it—in iPhones, with their gradual march to complete domination; in internet-connected appliances in our kitchens. And of course, in our cars, which seem to get smarter, faster, and more sophisticated with each successive generation. The first electric cigarette lighter…