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Smart Photography

Smart Photography

July 2021

India's leading photography magazine, Smart Photography brings you the latest updates in the world of photography every month. The magazine has a rich readership that include both amateur and professional photographers and the ever-growing community of photography enthusiasts. To cater to such broad readership, Smart Photography leverages on original content in the form of news, equipment reviews, tutorials, Photoshop techniques, interviews of photographers, technical features, and portfolio of photographers.

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Next Gen Publishing Limited
6 Issues

in this issue

2 min
fujifilm announces strategic partnership with insight group

Fujifilm and Insight Group have come together for a strategic partnership to innovate and expand its solutions for the Graphic Arts portfolio. Fujifilm says that it has taken a lead in providing reliable and convenient solutions that raise productivity and quality with this partnership with Insight Group, which comes with 30 years of expertise in the field. Commenting on the partnership, Kentaro Imafuku, Head of Department, Graphic Arts, Fujifilm India stated that, “We are delighted to partner with Insight which aims to deliver highest quality standards in customer understanding and service support and provide world-class products and solutions to the printing industry in India. At Fujifilm India, our greatest strength lies in providing a total worldwide service from system configuration to strategy planning and technical support. This strength drives our technical innovation,…

1 min
olympus unveils pen e-p7 mft system camera

Olympus has announced the PEN E-P7 Micro Four Thirds System camera. The E-P7 body weighs 337 g, and when combined with the M.Zuiko Digital ED 14-42 mm f/3.5-5.6 EZ standard zoom lens, it weighs 430 g. The camera features a 20 Megapixel Live MOS sensor, a high-speed TruePic VIII image processor and an M.Zuiko lens. It is equipped with in-body 5-axis image stabilisation that delivers up to 4.5 steps of compensation and includes continuous Auto-focus and Face Priority/Eye Priority AF algorithm from the professional OM-D series models. The Profile Control dial on the front of the E-P7 allows for instant switching between standard photo modes to Colour, Monochrome or filter effect profiles. It comes with 12 colour 10 step saturation control, Highlight and Shadow adjustment with Colour Profile Control, presets simulating…

1 min
tokina announces new addition to its cinema lens series

Tokina has announced the release of its 25-75 mm T2.9 cinema lens. This is the third addition to the company’s cinema zoom lens series, following the 11-20 mm T2.9 and 50-135 mm T2.9 lenses. The new lens weighs 2 kg and measures 174 mm long (PL mount) and 95 mm front diameter. The lens is constructed of 18 elements in 15 groups and comes with a range of T2.9 through T22. It features a 74 cm minimum focussing distance and uses a nine-blade aperture diaphragm. It is made of aluminium and sports a 0.8 minimum object distance (MOD) geared rings. The 25-75 mm T2.9 cinema lens is available for purchase for PL, E, EF, MFT and Nikon F mount cameras at a price of USD 4,999 and is expected to…

1 min
sony launches nationwide ‘create action’ initiative

Sony has announced the launch of ‘Create Action’, a USD 1 million grant program designed to support ‘underserved and underrepresented’ communities by amplifying the efforts of local, non-profit organisations embedded within these communities. This program is reportedly, a part of Sony’s social justice efforts, with funding sourced from the company’s Global Social Justice Fund. The company has reported that it will select a total of 10 organisations to receive the Create Action grants, with one new grant being announced each month, from June, 2021 through March, 2022. The winners of the grant will receive USD 50,000 in cash (cheque) and USD 50,000 in Sony Electronics products. Additionally, the company has also reported that it will provide the winners with a custom short film promoting the organisation’s mission and efforts, created in…

7 min
ultra telephoto zoom

Inside the Box ✓ Lens (model A057) ✓ Lens cap, front (CF82II) ✓ Lens cap, rear ✓ Lens hood (HA057) ✓ Tripod mount TAMRON 150-500 MM F/5-6.7 Di III VC VXD ₹1,20,900 The Tamron 150-500 mm f/5-6.7 Di III VC VXD super telephoto zoom lens is designed exclusively for Sony full frame E-mount camera bodies, but can be used on certain Sony APS-C bodies to offer an equivalent focal length of 225 – 750 mm. The lens was released in India on June 10, 2021. The lens is compact and should make a great companion for wildlife/bird photographers and street photographers using Sony E-mount camera bodies. Let’s see how this latest lens from Tamron fares in our tests… Design & Build Quality The Tamron 150-500 mm f/5-6.7 Di III VC VXD lens is very well built, with moisture resistant…

1 min
instagram photo feature

The Instagram Photo Feature is for all you photographers and photography enthusiasts on Instagram who caught our eye! Follow @spmagazineofficialon Instagram and tag us in your posts to get a chance to be featured in Smart Photography. Swathy is a Bangalore based food photographer and videographer with an engineering background. “I have been doing food photography since June, 2020 and I started doing videography since March, 2021. My husband, Nijay Jayan is a cinematographer and is the one who taught me the basics of videography. We are now a team of 3 people including myself, Nijay and Jibin John, who is our mutual friend” says Swathy. Sudha is a Bangalore based photographer and Co-founder of PixelStory.in, a wedding photography brand, which she runs with her husband Mukesh. “I am an engineer by education,…