STILL BAKING
Last June, I was invited to a press tour and demo of a new IMAX VR Experience Center in New York City. The company best known for entertaining big audiences with big screens had created a space in the lobby of a popular AMC multiplex on Manhattan’s East Side to deliver one-on-one virtual reality entertainment to walk-in customers. It was their second such facility, after a standalone pilot location in Los Angeles. The complex in New York consists of 12 individual “pods”— walled-in cubes with an open front. VR headsets, haptic vests that provide tactile sensations to the wearer’s back and chest, surround sound headphones, and various interactive controllers and/or tactile seating in each pod allow customers to fully immerse themselves in VR sequences created in conjunction with content partners. Some…