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Inc. MagazineInc. Magazine

Inc. Magazine May 2019

Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.

Country:
United States
Language:
English
Publisher:
Mansueto Ventures LLC
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8 Issues

IN THIS ISSUE

access_time3 min.
inc. magazine

EDITOR IN CHIEF JAMES LEDBETTER VICE PRESIDENT AND PUBLISHER RICHARD RUSSEY EXECUTIVE DIRECTOR, EDITORIAL JON FINE MANAGING EDITOR, CONTENT STRATEGIES JANICE LOMBARDO EXECUTIVE EDITORS LAURA LORBER, DANIELLE SACKS SAN FRANCISCO BUREAU CHIEF JEFF BERCOVICI MANAGING EDITOR, INC.COM LINDSAY BLAKELY FEATURES EDITOR DIANA RANSOM SENIOR EDITORS DOUG CANTOR, JENNIFER EUM, GRAHAM WINFREY EDITORS-AT-LARGE MARIA ASPAN, LEIGH BUCHANAN, TOM FOSTER, BURT HELM, BILL SAPORITO, KIMBERLY WEISUL SENIOR WRITER CHRISTINE LAGORIO-CHAFKIN STAFF WRITERS EMILY CANAL, KEVIN J. RYAN STAFF REPORTER MARIA GUADALUPE GONZALEZ CREATIVE DIRECTOR BLAKE TAYLOR PHOTOGRAPHY DIRECTOR TRAVIS RUSE DIGITAL DESIGN AND DATA DIRECTOR KRISTIN LENZ ART DIRECTOR SARAH GARCEA DEPUTY PHOTO EDITOR ERNIE MONTEIRO PHOTO EDITOR SAMANTHA KELLY DIGITAL PRODUCTION MANAGER JOEL FROUDE DIGITAL ASSOCIATE PHOTO EDITOR HALIE CHAVEZ ASSISTANT EDITOR CAMERON ALBERT-DEITCH WEB PRODUCERS SOPHIE DOWNES, BRITTANY MORSE ASSISTANT MANAGING EDITOR TIM CRINO EDITORIAL ASSISTANT MICHELLE CHENG COPY CHIEF DAVID SUTTER RESEARCH DIRECTOR MARLI GUZZETTA PRODUCTION…

access_time2 min.
how to change the world

The idea that entrepreneurs can change the world is central to Inc.’s mission, but the sentiment can be overstated. Witness how early episodes of HBO’s Silicon Valley lampooned the bloated pledges of certain tech founders: “Making the world a better place, through minimal message-oriented transport layers.” At Inc., we don’t dismiss good business ideas, even if they don’t lend themselves to snappy slogans. And yet it’s inspiring to see companies swing for the fences. Our May issue focuses on businesses that are tackling big, complex issues that affect everyone. Executive director of editorial Jon Fine identified four key areas in need of innovation: climate change; community; food and drink; and health. He and his team then found the companies—some big, most small—that are pushing fresh approaches and creating the industries of…

access_time8 min.
you could be next

Koch’s Turkey Farms sits on 300 acres in a hilly part of Pennsylvania at the southern edge of the Pocono Mountains. For four generations, since 1939, the Koch family has been raising turkeys there. In the 1990s, the company became known as an industry pioneer for its humane practices and the clean diet that its turkeys eat. It sells around a million turkeys each year, 30 percent of them in the run-up to Thanksgiving. Like that of all farms, Koch’s Turkey’s business rises and falls largely according to forces outside of its control: the price of grain, trade conflicts, diseases that threaten its flock. But, in 2015, something entirely different happened. On Thanksgiving Day that year, a New Yorker named Alice Norton posted on an online cooking forum that her family…

access_time1 min.
defense against the dark arts

THE DISINFORMATION DEFENDERS While Graphika does disin for mation defense for some large clients, Austinbased New Knowledge specializes almost entirely in the practice—but was criticized for weaponizing social media during Alabama’s 2017 special election. After spotting and mapping the spread of false information, these services can identify where such campaigns began and help affected companies provide the right information to law enforcement and the social media platforms. THE AMBIENT LISTENERS Most com panies won’t pay for those services on an ongoing basis, but a good alternative is to use one of the “social listening” applications that have arisen in recent years. Services like Mention and Keyhole allow you to track mentions of your company—or industry—across many social platforms. You won’t get the same level of sleuthing, but you will spot bad behavior sooner,…

access_time2 min.
keto bulks up

Victory Belt Publishing (Las Vegas) FOUNDED 2006 PROJECTED 2019 SALES Mid-eight figures “When I started Victory Belt, I was a published author of nearly a dozen books and a professional practitioner of muay thai, a martial arts discipline native to Thailand,” says owner Erich Krauss. “My goal was to publish health and fitness books on subjects I liked and had researched. In 2014, we published our first keto book, Keto Clarity. I knew keto would be a wave and publishing niche. Keto worked for me, and I knew it could work for others, and that if I brought highquality titles to market quickly, they’d sell.” Keto-Mojo (St. Helena, California) FOUNDED 2017 2018 SALES $16.5 million “In early 2015,” says co-founder Dorian Greenow, “I went on a keto diet. I bought a ketone meter, which uses ketone strips,…

access_time1 min.
the jargonator

GHOSTING • verb Not what your ex did, but when “a worker stops coming to work without notice and then is impossible to contact.” Jobs and dating have officially collided. Next, watch out for “hot bedding,” “work-love balance,” and “360-degree performance appraisals.” Source: Federal Reserve Bank of Chicago FAKE SPONCONS • noun Wannabe “influencers” hyping themselves with social media posts that falsely imply they contain sponsored content. Which reminds me: Thanks, #Bollinger, #Rolex, and #Bentley! Source: The Atlantic SYMBOL BRAND • noun By dropping its name from its logo of interlocking red and yellow circles, Mastercard aspires to join the elite rank of “symbol brands,” which are universally recognized by a shape. Hey, it worked for Christianity. Source: Mastercard GENERATION ALPHA • noun “The tech-savvy young children of millennials whose rising influence could soon make Gen Z an after-thought.” This…

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