SCOPRILIBRERIA
searchclose
shopping_cart_outlined
exit_to_app
category_outlined / Business e Finanza
AdweekAdweek

Adweek

March 18, 2019

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

Paese:
United States
Lingua:
English
Editore:
Adweek, LLC
Leggi di piùkeyboard_arrow_down
SPECIALE: Get 40% OFF with code: BDAY40
COMPRA NUMERO
7,30 €(Incl. tax)
ABBONATI
90,45 €(Incl. tax)
33 Numeri

IN QUESTO NUMERO

access_time1 minuti
facebook’s very bad week

On Friday, 49 people were killed in New Zealand when an Australian man walked into two mosques and gunned down Muslim worshipers. Dressed in military-style gear, the shooter apparently wore a camera on his helmet and livestreamed the atrocity to the world through Facebook Live. This tragedy ended one of the toughest weeks the social giant has seen in quite some time.Just before noon on Wednesday, Facebook and its satellite apps, Messenger, Instagram and WhatsApp, suffered an hourslong outage causing users to search out other ways to fill their time. Advertisers, meanwhile, are hoping for a makegood. Agency sources tell us that aside from seeking confirmation from Facebook that they’re not going to be charged for their buys during the outage, clients are calm. And then day turned to night,…

access_time1 minuti
a big deal

Beleaguered agency network MDC Partners finally announced on Thursday new leadership in the form of former Microsoft and WPP executive and political consultant Mark Penn, whose Stagwell Group bought almost 30 percent of the company in a $100 million deal. The news ended a multiyear process that started with the forced exit of former CEO Miles Nadal, whom the SEC fined $21 million before board chairman Scott Kauffman replaced him in 2015. In a Friday earnings call, Penn called the MDC’s “flagship” properties like 72andSunny, CPB and Forsman & Bodenfors “extraordinary, underappreciated assets in need of leadership and a plan.” He downplayed the financial struggles of competitors like WPP, pointing to overall growth in digital marketing spend and potential “synergies” with other agencies Stagwell has acquired over the past four…

access_time1 minuti
the week in emojis

LILLY SINGH MAKES THE LEAP FROM YOUTUBE TO HOST OF NBC’S 1:30 A.M. L ATE-NIGHT TALK SHOW.HALLMARK CHANNEL CUTS TIES WITH LORI LOUGHLIN AFTER ARREST IN COLLEGE CHEATING SCANDAL.(COVER PHOTO: BRIAN RANKIN)TGI FRIDAYS SENDS ITS $45 MILLION U.S. MEDIA ACCOUNT TO UM.…

access_time7 minuti
reimagining the department store

2 A branded space at Showfields.Don’t call it a comeback—call it a renaissance, a golden age of retail. Contrary to headlines bemoaning the death of merchandising, the so-called “retail apocalypse,” it’s still alive and kicking and was all anyone talked about at this year’s Shoptalk retail/commerce conference.While legacy retailers are experimenting with all sorts of ways to keep customers coming through the door—nail salons, laundry service and buy-online-pickup-in-store offerings—a new breed of store is cropping up, one that brings the digital experience to a brick-and-mortar environment.A few of these—b8ta, Bulletin, Neighborhood Goods and Showfields—offer direct-to-consumer companies the ability to grow their brand, all the while taking a cut of sales, data or both. In an era where digital acquisition channels are becoming more costly, these new department stores suggest that…

access_time4 minuti
alexa, give me the news

As consumers grow more comfortable with talking to voice-activated devices, media organizations want to say something back. From The Washington Post to NPR, publishers have been lining up to partner with smart speakers to entice viewers and create a new revenue stream. The relatively cheap cost of entry (especially for those with audio content that can be easily repurposed), the rapidly growing consumer interest and what they can offer advertisers in this space make these technologies the hottest new thing media organizations want to get a footing with—even if it’s only proven lucrative for a handful of publishers.“The pace of innovation in this area is breathtaking. This is not just the latest shiny object,” said John Hassell, svp of content and editorial director for Advance Local, one of many publishers…

access_time4 minuti
implementing customer identity strategies

Marketers are swimming in customer data and quickly sprawling technology stacks that promise to help them manage and make sense of it. With nearly 7,000 mar-tech vendors, marketers are overwhelmed with options, investing in many solutions to solve for different needs. As a result, they’re working with siloed, inconsistent data, which makes it nearly impossible to pinpoint a single customer across the numerous channels through which they interact with brands. At the same time, marketers are tasked with leveraging data to meet changing consumer expectations across multiple digital touch points.According to recent research, the top technologies marketers use to solve for customer identity are marketing databases, customer-relationship management systems, email service providers, data management platforms and customer data platforms. Marketers have several options available to unify their data, and it…

NUMERI SPECIALI

help