LET THE GAMES BEGIN
The Tokyo Olympics kicked off July 23, despite continued controversy in the midst of another Covid-19 surge in host country Japan. Top sponsor Toyota pulled its Olympics ads from Japanese TV days before the Games began, but NBCUniversal said all of its U.S. advertising partners, including Toyota, remained committed. As of press time, NBCU hadn’t released an updated ad revenue figure for the Tokyo Games, but the company previously said it was on par with the record $1.25 billion in sales it had announced in March 2020, shortly before the Games were postponed for a year due to the pandemic.…