Entrepreneur Magazine

Entrepreneur Magazine January/February 2020

Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company

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United States
Entrepreneur Media Inc.
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14 Numeri

in questo numero

3 min
do you meet expectations?

MY FAMILY and I went out for brunch recently in Miami. We ordered about $60 worth of food, and when the waiter asked what I’d like to drink, I said what I always do: “Just water, please.” “We charge 50 cents for water because we filter it five times,” the waiter said. That’s ridiculous, I replied. The waiter agreed—in fact, he said, he’d been trying to talk the restaurant’s owner out of this policy for a while now. But the owner wouldn’t budge because he’d invested in some fancy filtration system. I was irritated, but I wasn’t going to buy a costlier drink simply to avoid the small fee. “Fine,” I said. “I’ll take the water.” When the check came, the waiter didn’t charge me the 50 cents after all. It was…

6 min
“it’s been a learning process”

Ayesha Curry just wanted her family and friends to eat healthier. So in 2014, she started sharing her favorite recipes and tips online—but when people outside her inner circle took note, she saw an opportunity to turn a hobby into a career. Over the past six years, Curry has grown her video-blogging habit into a popular YouTube channel with more than half a million subscribers and built an Instagram following that’s nearly seven million strong. She has segued that success into a best-selling cookbook, her own series on Food Network, a barbecue-focused chain of restaurants, a lifestyle website and e-commerce shop, and, with husband (and NBA star) Stephen Curry, launched the Eat. Learn. Play. Foundation in their hometown of Oakland, Calif., to help kids nationwide. To manage this growth, Curry…

2 min
what’s your turning point?

1/Asking for advice. “I hired a business coach seven years ago, and it helped me propel my company forward. As an entrepreneur, running a business feels like something you should be able to figure out on your own, but investing in a coach helped me raise the bar in every way. Not only was I able to shift my behaviors to identify and overcome self-imposed roadblocks, but it allowed me to be more engaged and hold myself accountable.”—KATIE CONOVITZ, founder and CEO, TwelveNYC 2/Hiring for keeps. “Early on, we hired agencies and freelancers with experience launching a consumer health-and-wellness brand. But it became clear that we needed full-time people who were 100 percent dedicated to our success. So we hired key team members who have been instrumental in the growth of the business,…

3 min
inside wayfair

WORKING AT Wayfair’s Boston headquarters is a lot like shopping on Wayfair online. Each of its four floors, which were designed by IA Interior Architects, channels a different style featured on the $8.6 billion home-furnishing e-com giant’s site—from farmhouse to terrace and villa to lodge and beyond. Employees on the “brownstone” floor work alongside scroll furniture and classic wallpapers, while the “apartment” floor features cozy, comfortable couches and a pastel-colored kitchen. But no matter the aesthetic, each floor is designed to foster collaboration. Instead of staff wasting time attending (and dreading) meetings in isolating conference rooms, for example, the new office’s open layout lends itself to impromptu conversations and efficient problem-solving sessions. CORNELIUS DRISCOLL / Manager, employee tech “For my team of about four or five people, Thirsty Thursday is when we…

3 min
is it a threat or an opportunity?

Tariq Farid thought he had a lock on the word edible. For more than 20 years, his company, Edible Arrangements, was famous for its bouquets of fruit and platters of chocolate-dipped fruit, and customers had begun casually referring to the company as simply Edible. In 2013, Farid went all in—trademarking the name Edible by itself and dropping Arrangements. Then, in 2016, California passed Proposition 64, which legalized recreational marijuana. Farid read the text of the bill and was horrified: The word edibles was in there—familiar to any pot lover, and now enshrined into law to mean weed-laced food. We can’t let it happen, he recalls thinking. We have to do something about it. Do what exactly? He wasn’t sure. But he tried to fight it—and as he did, he learned an important…

3 min
starting at the bottom

Lara Merriken needed to make some changes. In 2000, after an intense decade spent earning a psychology degree and building a career in social work, she could no longer ignore her entrepreneurial itch. She thought about how her own wheat allergy had forced her to rethink her diet—and to find her own solutions. What began as kitchen experiments to benefit her own health eventually grew into Lärabar, a snack brand that launched in 2003 and won over fans with its dessert-flavored bars (cashew cookie, cherry pie) made from a handful of natural, whole ingredients. Merriken’s commitment to keeping her products simple became her biggest asset, and when she sold Lärabar to General Mills in 2008, it was because she trusted the food giant to stay true to that ethos. Today,…