Entrepreneur Magazine September 2020

Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company

United States
Entrepreneur Media Inc.
4,40 €(VAT inclusa)
8,80 €(VAT inclusa)
12 Numeri

in questo numero

3 min
focus on the mission

YOU ARE NOT WHAT YOU DO. You are why you do it. This is an especially important distinction today. The what and the why are two different things—and if you confuse the two, then you are not prepared for change. You will be disoriented and rocked, unable to envision a way forward. But if you see what and why as separate, then you become more adaptable. You become less afraid. You feel more in control. That’s very abstract, so let’s talk specifics. We’ll start big. I have a general theory about why people fear change: It’s because change makes familiar things look unrecognizable. In the 1950s, for example, people connected over bowling leagues and pasta dinners. This was their definition of community. Now that 1950s generation looks at young people today and they panic—because…

5 min
“am i doing good or doing bad?”

It’s hard for me to appreciate the good things that have happened,” David Chang says. And there have been many. His Momofuku restaurant group made him one of New York City’s most celebrated chefs and restaurateurs, he’s the star of the Netflix series Ugly Delicious, he is a best-selling cookbook author, and more. This month, Chang releases a new book—a memoir called Eat a Peach, which chronicles his rise, as well as his struggles with mental health. Chang is open about his depression and self-doubt, and he now worries for the future of his business and his industry—but hopes that talking about these things sparks positive change in himself and others. “The thing I’m wrestling with is, ultimately, I know I’ve done good,” he says, “but I think I’ve done…

2 min
building a bond

1/ Provide expertise. “We have a mission to help people through guidance, which goes beyond just product. With [our cookware brand] Equal Parts, we offer a texting service that allows customers to have a conversation with a professional cook. Customers can ask for a fresh grocery list, recipe recommendations, or even how to make simple scrambled eggs. This type of interaction creates a deeper relationship, and the customer feels like they’re gaining value beyond a tangible product.”—NICK LING, CEO, Pattern Brands 2/ Create incentives. “We have an ambassador program, where we provide our most loyal customers with a platform to create content that is shared on our social media channels. It transforms them from customers to brand advocates. We are strong believers in the power of community and use our channels as a…

3 min
can email be better?

Andrew Wyatt receives 300 to 400 emails per day. Some are from investors and partners of CALA, the digital fashion branding platform he cofounded. Others are from potential customers. He doesn’t want to miss important notes but can’t spend all day searching for them. “I tried every Gmail hack trying to get to inbox zero,” he says. “No matter what, it was a big mess.” That’s why Wyatt was willing to spend a whopping $30 per month on a solution: It’s called Superhuman, a new and much-hyped email app that has raised $33 million in funding. And it’s not alone; Superhuman is joined by a crop of new email apps, all vying to be the go-to solution for entrepreneurs with untamed inboxes. “These new email apps tend to allow for a better…

6 min
why can’t we act faster?

Over the past decade, most employees had the tools to work from home—smartphones, laptops, collaboration apps, and more. Research had also shown that remote workers are happier and more efficient, and stay in their jobs longer. But still, very few companies let their employees work from home…until COVID-19. Now many companies are pleased and moving to make the change permanent. This is not an isolated phenomenon, and it’s not just about the virus. It’s what happens during crisis, when leaders and employees are pushed to make changes that they may have previously dismissed. Apple in 1997 faced an overwhelming crisis—a drop in stock price to a 12-year low and a close brush with bankruptcy—which proved to be enough of a catalyst for its board to bring back the transformative Steve Jobs.…

3 min
the beauty of being an outsider

Coral Chung and Wendy Wen had built successful careers in business consulting and investment banking, respectively. When they both ended up doing some work with storied luxury fashion brands (Chung with Prada, and Wen with Chanel), the Stanford business school grads identified the same big problem: Nobody was taking a digital-first approach to serving professional millennial women—so they decided to try. Chung and Wen created Senreve, a direct-to-consumer luxury fashion brand, and launched their first product in 2016. (It’s called Maestra, a bag that can be worn as a tote, a crossbody, or a backpack and has enough space for the many tools of a busy executive.) Since then, Senreve has exploded, being embraced by celebrities like Selma Blair and Priyanka Chopra, and raising $23 million. How’d they do it?…