Entrepreneur's Startups

Entrepreneur's Startups Startups Magazine - Spring 2021

Entrepreneur's Startups is for anyone dreaming of launching a business. Entrepreneur's Startups is the must-have resource for hands-on insights and information on how to get your business off the ground and running in no time. Published three times a year, with each issue you'll discover countless business ideas, see how others got their start and how you can too

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United States
Entrepreneur Media Inc.
4,38 €(VAT inclusa)
0,87 €(VAT inclusa)
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14 min
how to own a cultural moment: with personalité

The year 2020 was a year that demanded wine. Erica Blumenthal and Nikki Huganir expected this. They didn’t expect the reason , of course—the horrible stress, the terrible tragedies, interminable lockdowns. Instead, they were envisioning pool parties, summer getaways, and the other carefree activities that lifted them toward the top of the summer’s hottest wine category. Blumenthal and Huganir are the founders of Yes Way Rosé, a brand that was born out of a catchphrase on Instagram but whose silly name has led to serious sales: It’s the no. 1 French canned wine, the no. 2 sparkling French rosé, and the no. 4 French rosé in America. Back in March of last year, just days before the nation spiraled into crisis, I visited them as they prepped for what was supposed to…

2 min
building a bond

1 Provide expertise. “We have a mission to help people through guidance, which goes beyond just product. With [our cookware brand] Equal Parts, we have a robust offering of expertise on our website and brand blog. It’s a one-stop shop for home cooks that provides them with recipes, tips, and techniques. This helps create trust with our business, and our customers feel like they’re gaining value beyond a tangible product.” —NICK LING, CEO, Pattern Brands 2 Create incentives. “We have an ambassador program, where we provide our most loyal customers with a platform to create content that is shared on our social media channels. It transforms them from customers to brand advocates. We are strong believers in the power of community and use our channels as a two-way street for communication between us and…

2 min
looking for a low-cost biz?

Don’t think you can afford to open a franchise? Think again. There are actually franchise opportunities available for a wide variety of investment levels, starting as low as just a couple thousand dollars. Even if your budget is limited, your options are myriad—with low-cost franchises available in almost every industry, from cleaning and home improvement to fitness and children’s enrichment. Even some food franchises, which is a notoriously expensive category, can be started for less than $150,000! To get an idea of all the affordable options the franchise world has to offer, check out the following pages. They contain our lists of the top franchises that can be started for less than $50,000, less than $100,000, and less than $150,000. The companies we list are ranked based on the scores they…

1 min
forget me not

It is vital that you create a powerful plan to keep your brand top of mind with your contacts. Set aside half a day at least once every three months to reach out to your connections by using one of the following approaches: 1 Send them an email once a month. You can announce something new in your business and simply touch base. 2 Phone them (or connect via chat or web meeting) to say hello. Ask them how they are first, and keep notes so you have a point of contact for the next call. You can close with an event or big announcement about your company, product, or service. 3 Write them a personal note. Notes work well for staying top of mind, and they take time, which shows that you…

3 min
can there be two tinders for clothes?

When Madison Semarjian was a college freshman, she had an idea for an app: It would be like Tinder, but for clothing—using AI to learn her personal style, and then pulling together outfits from a wide range of retailers that she could swipe left or right on (and of course, buy). Semarjian couldn’t shake the idea, so she spent all of college creating it—developing the tech, raising money, and signing partnerships with major brands like Nordstrom, Bloomingdale’s, and Prada. She called the app Mada, and it launched in January 2020. It was a hit with the media and style lovers because nothing like it existed. But that quickly changed. A startup called The Yes soon launched with similar functionality and major backing; it’s co-run by the former COO of Stitch Fix and…

8 min
how to serve

WANT MORE HOW-TO ADVICE? PICK UP OUR COMPREHENSIVE GUIDE START YOUR OWN BUSINESS AT ENTM.AG/SYOB. To the ordinary entrepreneur, closing and finalizing the sale is the completion of serving the customer’s needs. But for the pro, this is only the beginning. Closing the sale sets the stage for a relationship that, if properly managed by you, the entrepreneur, can be mutually profitable for years to come. There’s a widely recognized rule that states that 80 percent of your business comes from 20 percent of your customers. Repeat customers are the backbone of every successful business. So now that you know how to land customers, it is time to learn how to keep them. BUILDING CUSTOMER RELATIONSHIPS It’s tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers,…